Skip to main content

Posts

Showing posts from April, 2021

The Rise of Business-Driven Network Security

 Beyond the IT Department In the era of ubiquitous data and ever-evolving cyber threats, network security can no longer be relegated solely to the IT department. Businesses are witnessing a paradigm shift towards business-driven network security, where leadership actively participates in safeguarding their digital assets. This collaborative approach transcends departmental boundaries, fostering a more robust and holistic security posture. The Evolving Threat Landscape: Today’s cyber adversaries are more sophisticated and targeted than ever before. Ransomware attacks, data breaches, and phishing scams threaten not only sensitive information but also brand reputation and operational stability. These risks extend beyond technical vulnerabilities; they exploit human error and social engineering tactics. Addressing these challenges requires a multifaceted approach that goes beyond technical expertise. Integrating Security with Business Strategy A business-driven approach to network secu...

Cyber Security: Secure Your Network with Intelligence.

  At present, cyber security is playing a vital role in the digital world and it is also known as a standard technology use for the protection of cyber environment of an individual or any organization. It is mainly known for security culture which includes user network, drives, software process, information storage, application security and system support which is directly or indirectly connected to the network. The prime objective of cyber security is to reduce continuously growing cyber risks and cyber threats. Cyber security technology consists of a collection of tools, policies, security concepts, risk management, actions, and training. The technology tracks protected networks, data security from data attack, along with cyber security and physical security. The core functionality of cyber-security is based on techniques involved protecting information and system from cyber threats. How Cyber Security came into Existence?   As with the history, cyber security has huge netwo...

Optimize Web Sites by Adding Analytical Tools.

  Web analytics tool is the software to improve web site and add more significant options in it. Whenever a visitor visits the site, web analytics software starts to gather information from visitor’s action. Web analytics tool can store data according to consumer’s selection history, choices, visit timing and exit timing as well. These analytic tools are helping website’s owner to optimize the best consumer experience. Below are the unequivocal benefits of Web Analytical tools: To get more visitors on a site, it is important that the content of it should be more relatable and specific. A visitor search according to requirement and keywords can eventually lead them to the related site. Keywords are essential for a web site’s popularity. A catchy phrase or a simple word related to service and product would be a keyword which helps to increase traffic on site. Monitor Consumer’s Behavior-  A consumer’s interest is displayed by the time they spend over the site. It also helps to p...

Digital Marketing: Programming the Human Life.

Globalization has helped enterprises to dive into open international market. While companies are heading beyond the boundaries and are settling overseas, digital marketing on the other hand is helping the same to make a good consumer impact. With open and diversified business market, competition has also reached the peak.  Additionally, the start-up firms from developing countries have also been incentivized from the expansion of digital marketing. The primary aspects which are required to lead a company towards success include marketing and sales. Companies should make smart digital marketing strategies while keeping globalization in context in order to get better opportunities in the market. Digitally Globalized Future Digital marketing with its versatile and constant changing potential has changed the face of traditional marketing. Making things available at fingertips have increased the desire to adapt digital marketing over time. Mobile devices have helped to grow the demand o...

5 Ways to Use Social Media for Business Growth.

  Organizations are now in an age where it is important to have a clear digital footprint, not just for growth, but also for survival. Most small and medium-sized companies struggle during their first five years of operation owing to a lack of a good digital presence. SMEs must be mindful of how to utilize emerging technology for full effects, with restricted marketing budgets. Hence, it is essential that you build a well-established digital marketing plan, including your priorities, objectives, and success assessment. Most businesses work online, but do not adopt a specified plan. It will contribute to wastage in duplication of resources and loss of opportunities. He Who is Aware is a Customer You can’t ask someone to become your customer if they don’t know about your business. Social media directs exposure to future clients, allowing them to meet a large market with no time and effort. So, you have zero risks if you build a company profile on all major social ...

Everything you need to know about cryptocurrencies & blockchain.

  There was a time not long ago when the barter system was brought to an end with the advent of gold. With its intrinsic value firmly established, gold became the best and most preferred mode of receipts and payments. It also led to hoarding and became the de facto means to establish one’s net worth. This continued till the time they found all the disadvantages of gold including the liability associated with storage, transport, and ownership. Remember stories of caravans being robbed midway into the journey with women laden with gold being the prime target? From that came the understanding that one ought to have something that’s as liquid as gold and does away with the headache of storage and logistics. Paper currencies tied to gold standards were the next invention where each paper note/currency guaranteed a certain quantity of gold. Everything was fine till the time people understood that gold was a limited commodity and made it difficult to keep parity with paper money for all t...

7 Reasons why PR is Essential for All Small Businesses.

  What’s about a Mom-&-Pop store that a large chain finds hard to replicate? Bluntly put, and in the minimum of words, it’s ‘personalized relations.’ And how do they do that? By getting into Public Relations through the Personal route! Yes, every business irrespective of size, volume, reach, and respectability need PR. And for obvious reasons including Steady two-way communication with dedicated clients who can give authentic feedback. Steady two-way communication about things other than products/ services to include issues like employment, CSR, subsidiaries etc. A third-party perspective on issues be it related to products/ services, quality issues, extraneous happenings (scandals, gossip, grapevine, Chinese whispers etc) and all that which calls for information from an authoritative third source. User-experience, more so positive user-experience, even more so when people don’t get the hang of a good product due to faulty explanations and instructions. Influencers with the rig...