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The Rise of Business-Driven Network Security

 Beyond the IT Department In the era of ubiquitous data and ever-evolving cyber threats, network security can no longer be relegated solely to the IT department. Businesses are witnessing a paradigm shift towards business-driven network security, where leadership actively participates in safeguarding their digital assets. This collaborative approach transcends departmental boundaries, fostering a more robust and holistic security posture. The Evolving Threat Landscape: Today’s cyber adversaries are more sophisticated and targeted than ever before. Ransomware attacks, data breaches, and phishing scams threaten not only sensitive information but also brand reputation and operational stability. These risks extend beyond technical vulnerabilities; they exploit human error and social engineering tactics. Addressing these challenges requires a multifaceted approach that goes beyond technical expertise. Integrating Security with Business Strategy A business-driven approach to network secu...
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5 Ways to Use Social Media for Business Growth.

 Organizations are now in an age where it is important to have a clear digital footprint, not just for growth, but also for survival. Most small and medium-sized companies struggle during their first five years of operation owing to a lack of a good digital presence. SMEs must be mindful of how to utilize emerging technology for full effects, with restricted marketing budgets.

Hence, it is essential that you build a well-established digital marketing plan, including your priorities, objectives, and success assessment. Most businesses work online, but do not adopt a specified plan. It will contribute to wastage in duplication of resources and loss of opportunities.





He Who is Aware is a Customer

You can’t ask someone to become your customer if they don’t know about your business. Social media directs exposure to future clients, allowing them to meet a large market with no time and effort. So, you have zero risks if you build a company profile on all major social networks. Define what you want from social media to develop a strategy for social media. It’s as simple as that.

Rise in SEO equals to Rise in Industry

The existence of social media will boost the ratings of your business. As the social network exchange rate increases, the market authority rises. This leads to a better program classification of your website. Often times, before going to your website, many consumers visit your social network profiles to ask for a much better understanding of your brand before creating a sale.

Easy on Pocket

When more social networks introduce algorithms determining what people will see in their news feeds, your organic content will become a needle in the haystack. Invest in low-cost promotional services designed to sell the ads and exclusive deals through social networks. Many social networking advertisements are cheaper than conventional advertisements, and you won’t need to pay lots of money to expand your audience.

A Brand Story to Rule them All

It can be a fun way to communicate the vision of your company and share your experiences via social media. Effective stories can have a great impact on the image of your brand. You should depend on what you believe is right, either conveniently or extensively.

Sales

Anything you offer can be supported by social networking. Your media networks are a vital component of the selling department and turn a new touch into a buyer. As social media users continue to expand, social networks are relevant more and more, while finding goods and e-commerce becomes concerned with social selling tools. It’s time to match social media and selling goals.

Source: https://ciolookindia.com/5-ways-to-use-social-media-for-business-growth/.

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