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The Rise of Business-Driven Network Security

 Beyond the IT Department In the era of ubiquitous data and ever-evolving cyber threats, network security can no longer be relegated solely to the IT department. Businesses are witnessing a paradigm shift towards business-driven network security, where leadership actively participates in safeguarding their digital assets. This collaborative approach transcends departmental boundaries, fostering a more robust and holistic security posture. The Evolving Threat Landscape: Today’s cyber adversaries are more sophisticated and targeted than ever before. Ransomware attacks, data breaches, and phishing scams threaten not only sensitive information but also brand reputation and operational stability. These risks extend beyond technical vulnerabilities; they exploit human error and social engineering tactics. Addressing these challenges requires a multifaceted approach that goes beyond technical expertise. Integrating Security with Business Strategy A business-driven approach to network secu...
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The Most Prominent Digital Media Companies To Look At In 2023

 




Communication has been an important part of our personal and commercial sectors which has evolved steadily. Developing from direct to captive modes, and expanding to mass media, the communication has spread in various forms and types of usage. With the advent of digital transformation, digital marketing changed the paradigms of the industry.

Offering massive reach, flexibility, feasibility and cost advantage the digital marketing offered the best solutions much better than the prevailing modes of communication. This electronic form connects with millions of users who become indirect propagators of the advertisers message making it one of the fastest forms also known as ‘viral’ marketing for its ability to spread like wild fire. Business organizations now have the power to choose their target audience based on geographic, demographic, psychographic and industry related user base. This makes their marketing efforts focused and directed.

Digital media companies have been growing rapidly in recent years as more and more people consume media through online platforms. According to a report by eMarketer, worldwide digital ad spending is expected to reach $455.30 billion in 2021, with Google and Facebook dominating the market. The report also predicts that digital media ad spending will continue to grow in the coming years.

In terms of revenue, some of the largest digital media companies include Google's parent company Alphabet Inc., Facebook, and Amazon. Alphabet reported a revenue of $182.5 billion in 2020, while Facebook reported a revenue of $85.96 billion. Amazon's advertising revenue alone was $21.5 billion in 2020. The rise of digital media has also led to the growth of digital content creators, particularly on platforms like YouTube, Instagram, and TikTok. As of 2021, there are over 50 million YouTube creators, with the top 100 earning a total of $1.2 billion in the previous year.

Applauding the impactful contribution of the digital media companies, CioLook India has come up with its latest edition, TheMost Prominent Digital Media Companies to Look At in 2023, that highlights their significant contribution to the Indian economy.

Read More:https://ciolookindia.com/the-most-prominent-digital-media-companies-to-look-at-in-2023-april2023/


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