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The Rise of Business-Driven Network Security

 Beyond the IT Department In the era of ubiquitous data and ever-evolving cyber threats, network security can no longer be relegated solely to the IT department. Businesses are witnessing a paradigm shift towards business-driven network security, where leadership actively participates in safeguarding their digital assets. This collaborative approach transcends departmental boundaries, fostering a more robust and holistic security posture. The Evolving Threat Landscape: Today’s cyber adversaries are more sophisticated and targeted than ever before. Ransomware attacks, data breaches, and phishing scams threaten not only sensitive information but also brand reputation and operational stability. These risks extend beyond technical vulnerabilities; they exploit human error and social engineering tactics. Addressing these challenges requires a multifaceted approach that goes beyond technical expertise. Integrating Security with Business Strategy A business-driven approach to network secu...
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The importance of customer relationship management(CRM) in business.

 


Customer relationship management(CRM) is the process of managing interactions with existing as well as past and potential customers. It uses data analytics about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.


Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater for their needs.

At it’s core, CRM is all of the activities, strategies and technologies that companies use to manage their interactions with their current and potential customers. A saying frequently heard and said in many businesses is “customer is king.”


Some well known tools for CRM systems are Sugar CRM, BatchBook, SalesForce, and Buzzstream. These tools integrate with modern-day essentials such as e-mail marketing, social media, messaging, telephony, live chat, and other technologies to provide personalized direct marketing contact to customers and prospective clients.


CRM not only helps in making your task but also does supportive tasks such as assigning of tasks, taking some actions when the lead become inactive.

Maintaining a healthy and productive customer relationship is of utmost importance to the growth & future of a company.


CRM is and excellent tool that allows companies to increase not only their customer satisfaction but also their efficiency and profits. CRM comes in a wide variety of strategies and applications, which allows it to be modified to fit virtually any business type. Almost every business can benefit from CRM software, and it is much better to start using a CRM before it becomes an absolute necessity!

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